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Research papers

How potent is my potion?

Creating change in today's marketplace is a challenge in any category, with rising clutter levels and tuned-out consumers. Marketers across categories have been grappling, for quite some time now, with autopilot brand choices, habit-driven consumers...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Anjali Puri, Sumeet Saluja
Companies: Nielsen, GSK
February 6, 2008
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Citation

Puri and Saluja (2008a, February 06). How potent is my potion?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-potent-is-my-potion-


Research papers

Towards a new view of evaluation

Determining 'quality' in media research often assigns much influence to survey response rates. Increasing scientific evidence suggests a more sophisticated viewpoint about survey quality is needed.An alternative framework for evaluating the quality...

Catalogue: WM3 2007
Authors: Ed Cohen, Ricardo Gomez-Insausti, Robert Groves
Company: Nielsen
June 3, 2007
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Citation

Cohen, Gomez-Insausti and Groves (2007a, June 03). Towards a new view of evaluation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/towards-a-new-view-of-evaluation


Research papers

Valuing in-store marketing

The P.R.I.S.M. Initiative has established an in-store media approach that can use traffic measurement inside a few stores to estimate traffic inside all stores in a chain by modeling the relationship between traffic and sales, moderated by store and...

Catalogue: WM3 2007
Author: Kathryn Young
Companies: Nielsen, Procter & Gamble
June 3, 2007
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Citation

Young, K. (2007a, June 03). Valuing in-store marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/valuing-in-store-marketing


Research papers

Outdoor visibility & audience

IBOPE AGB Mexico began implementation of an Outdoor Audience measurement system to measure the Outdoor Audience in Mexico City, Guadalajara and Monterrey, an area including 28 million individuals (more than 25% of the Mexican population).Outdoor is...

Catalogue: WM3 2007
Authors: Benjamin Ruiz, Massimo Corrado, Hector Matus
Company: Nielsen
June 3, 2007
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Citation

Ruiz, Corrado and Matus (2007a, June 03). Outdoor visibility & audience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/outdoor-visibility-audience


Research papers

Today's total audio entertainment environment

This paper addresses the key issue of how consumers, particularly young adults, perceive new audio entertainment options. It provides insight into how listeners choose their entertainment sources, the language they use to describe these choices, and...

Catalogue: WM3 2007
Authors: Barbara O'Hare, Fred Jacobs
Company: Nielsen
June 3, 2007
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Citation

O'Hare and Jacobs (2007a, June 03). Today's total audio entertainment environment. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/today-s-total-audio-entertainment-environment


Research papers

The case of the elusive insight

Detective fiction offers a powerful framework for researchers to borrow from, not just as a source of inspiration but also as a way of thinking about our role as 'problem solvers', a reminder of the essentials of the insighting process from problem...

Catalogue: Consumer Insights 2007
Authors: Achala Srivatsa, Shashikala Raj
Company: Nielsen
May 7, 2007
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Citation

Srivatsa and Raj (2007a, May 07). The case of the elusive insight. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-case-of-the-elusive-insight


Research papers

Actionable shopper insights

This paper outlines work done to determine the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting clear objectives and identifying key performance...

Catalogue: Retail 2007
Author: Neil Sangster
Company: Nielsen
February 19, 2007
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Citation

Sangster, N. (2007a, February 19). Actionable shopper insights. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/actionable-shopper-insights


Research papers

Behaviour and attitudes of Chinese tourists

The China market has been acknowledged as one of the key emerging leisure markets in the world.This paper provides an overview of the China outbound travel market, and combines the findings from latest attitudinal studies on Chinese tourists.In...

Catalogue: Leisure 2006
Authors: Grace Wen Pan, Rene Bos
Company: Nielsen
October 8, 2006
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Citation

Wen Pan and Bos (2006a, October 08). Behaviour and attitudes of Chinese tourists. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/behaviour-and-attitudes-of-chinese-tourists


Research papers

From inspiration to the shopping cart

Successful NPD is one of the foremost challenges that the marketing fraternity grapples with today. Always an uncertain territory, it has become even more of a battle in the present context, with a fatigued consumer overloaded with sameness. An...

Catalogue: Qualitative 2006
Authors: Shashikala Raj, Anjali Puri
Company: Nielsen
October 8, 2006
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Citation

Raj and Puri (2006a, October 08). From inspiration to the shopping cart. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-inspiration-to-the-shopping-cart